July 22, 2021
Social media has grown into a great space for business lead generation, especially for geo-specific services like roofing. Internet users around the world are on social sites for an average of more than two hours a day. You can connect with local, interested leads as they scroll through social pages on the couch on sites like Facebook, Instagram, and LinkedIn, but it helps to know the ins and outs of each platform.
Americans now spend 58 minutes a day — 325 hours a year — on Facebook. It’s an ideal platform for reaching Millennial homebuyers, too (Facebook launched when most of them were teens or in college). Set up a detailed business page with prominent contact information and a high resolution logo, then share away with these guidelines in mind:
Instagram is the perfect channel for showing off attractive photography of physical products. For a roofing contractor, that means a job well done. This social media site also leans a bit younger than Facebook, so keep that in mind with your tone, messaging, and the types of work, roofs, or homes that you show off. Here are a few tips”
If you do any commercial roofing work, LinkedIn is the best platform for finding business-to-business leads. LinkedIn alone is responsible for 80.33% of B2B social media leads. Incorporate these aspects of the platform into your roofing lead generation strategy:
These tips are enough to get you started on a roofing social media strategy. Feel free to check out our blog for more up-to-date insights on roofing leads, project tips, and the products your audience is looking for today.